Members, Mount Smart Stadium and the Mad Butcher have star billing alongside the players in the Vodafone Warriors’ 2015 advertising campaign titled ‘It’s better at our home’.
Produced by the club’s new advertising agency Special Group and production company 8com, the campaign launched with the brand spot ‘Nation of Warriors’ which has been aired on SKY TV over the past fortnight.
Also making guest appearances in the first commercial were Kiwi music artists Sid Diamond and Ladi6.
‘Nation of Warriors’, focusing on the Vodafone Warriors as New Zealand’s team, is followed by ‘Home’, which is all about inspiring fans to watch the Vodafone Warriors live at home (Mount Smart Smart) rather than in their own homes.
The Vodafone Warriors’ campaign runs across multiple channels – television, print, radio and social media – and also features a call to action promoting the club’s new ticket offer – the 3-Game Flexi Pass – giving fans the chance to see any three games of their choice for just $60.
“In our 20th anniversary season, we wanted the campaign to not only feature our players but to be very much member-centric, to be about the Vodafone Warriors being a team for the whole country – your team,” said Vodafone Warriors managing director Jim Doyle.
“All the fans appearing are committed members. They represent what being a Vodafone Warriors supporter is all about, bringing out how rewarding it is to be a member and how vital it is for their club to have a strong and loyal member base.
“We also have the advertisement which uses our members, our players and Sir Peter Leitch to reinforce why Mount Smart Stadium means everything to us. It’s home for them and we want it to be home for everyone who loves the Vodafone Warriors.”
Apart from the members who have speaking roles in the commercials, Vodafone Warriors captain Simon Mannering, Manu Vatuvei, Thomas Leuluai and Shaun Johnson also feature prominently.
